Social media translation: making the most of your message.
With social media content on the rise, your business needs to step up its language game in order to reach as much of the target market as possible. We’re here to offer high quality social media translation at a competitive rate.
Platforms like Facebook, Instagram and Twitter have become fast paced and competitive tools for all types of businesses to advertise their goods and services. An estimated 2.5 billion people actively use social media around the world. In 2021, this figure is expected to grow to over 3 billion. Judging by these numbers, there is no doubt that social media is a powerful tool for businesses to connect with customers and increase sales.
Social networks are becoming the go to method for customers to discuss, recommend and review goods and services. More and more companies are using social networks to represent and enhance the view of their brand. The more customers talking about the brand ultimately means more sales!
This is where multilingual social media content is essential. Localisation and transcreation are types of translation with very subtle differences.
But what are they?
Localisation involves adapting the target content so that it is in keeping with the audience. Every language and country has differences in the way they view the world and therefore their mindset towards products and brands can also be different. One example for instance would be adapted menus for the local population by McDonalds and other fast food chains. Another more practical example could be the formatting of the address in different countries and how this is catered for by online companies.
Transcreation goes further than localisation. This form of translation aims to maintain the message and sentiment of the original content but with a style which better suits the target audience. What must be avoided is any literal or word-for-word translation of any content or marketing material. Despite great technological advances in machine translation, don’t expect Google translate to do this for you accurately. WS Translations always uses human translators and proofreaders from start to finish with accuracy and confidentiality.
So whether you’re selling cakes or selling your new concept, we’re here to help you spread the word about your business.
How can we do this?
With a small and dedicated team we’re able to create tailored and accurate translations that convey the style and voice of your business. Our social media translation service deals with everything from captions to hashtags and search engine optimisation.
Get in touch today for a sample translation and a quote. 10% off translation services until end of September 2018 (SUMMEROFFER2018).
Image: Getty Images
Posted on 24/08/2018
by Susan Wilson